Newsflash: American Express relaunches Premier Rewards Gold as the Gold Card

Last week at rsts11travel, we looked at some of the premier credit and charge cards and how to make them worth the high annual fees. You may have noticed we hinted at the Premier Rewards Gold card, a mid-range benefit-bearing charge card in the personal lineup. Eagle-eyed consumers also may have noticed that the American Express Gold Card disappeared from the Amex website earlier this year (leaving a gap between the classic green charge card and the Platinum card). 

Well, there were rumors and screenshots suggesting that the Premier Rewards Gold card would be changing, and last Thursday they became more than rumor. 

Promotional image from American Express customer email

Before October 4th, 2018, the Premier Rewards Gold card offered 3x Membership Rewards points on flights booked directly with airlines, 2x on gas stations and supermarkets, and 1x on all other purchases. It also provided a $100 airline fee rebate for a selected airline each year. It was a pretty good card for the $195 annual fee, if you could take advantage of the bonus categories. 

With the updates, the Premier Rewards Card is now the American Express Gold Card. The bonus on gas stations is gone, the flight bonus remains, but restaurants and supermarkets are now earning 4x Membership Rewards points (with a cap of $25,000 in supermarket purchases per year, after which the rate returns to 1x). 

The airline fee rebate is joined with an opt-in offer of up to $10/mo in statement credits on select dining partners. Those partners are Grubhub, Seamless, The Cheesecake Factory, Shake Shack, and Ruth’s Chris Steak House. If you choose to use this benefit, log into your Amex account and activate the benefit on the “benefits” tab of the site. 

Alas, as we saw with the American Express Platinum card last year, the annual fee is expanding along with the benefits, to a new rate of $250 effective your next renewal date on or after April 1, 2019. You’ll have anywhere from 6 to 18 months to decide if the new annual fee is worth the benefits. 

In the rewards blogosphere, a lot of people are seeing this as a viable competitor to the Chase Sapphire Reserve card, and depending on your travel and dining preferences, as well as your redemption options, it could supplement or replace the CSR in your wallet in 2019. 

One other benefit that may seal the deal for some cardmembers is the metal card offering, including a limited edition rose gold metal card only available for three months. While you can order the new yellow gold metal card through the Amex website, you’ll have to either call the number on the back of your card or use Amex website chat to request the Rose Gold card. 

It sounds like the new card request is effectively a product change, although the benefits have already changed so it’s not a big difference. 

How do you feel about the new American Express Gold Card? Will it change what you carry and use? What will take its place as a gas rewards card? Let us know in the comments below. 

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One thought on “Newsflash: American Express relaunches Premier Rewards Gold as the Gold Card

  1. Pingback: Justifying a premium credit or charge card for your traveling pleasure – rsts11travel

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