Caesars Entertainment rebranded Total Rewards as Caesars Rewards as of February 1, 2019. They added free nights at their Dubai location and a free night in Las Vegas or Atlantic City for every 5000 tier credits (TC) earned.
Now, as of March 1, 2019, they’ve enhanced the program a little bit more. With any paid stay booked directly with Caesars (online at their website, through the app, or through their call center), visitors will earn 5 tier credits per dollar spent on room rate and resort fees. (Facebook, Twitter)
Based on the email they sent to members on February 27, this applies to any direct-booked stay with a check-out date of March 1, 2019, or later. This shouldn’t require rebooking, if you have an existing reservation booked directly with Caesars.
This is a good enhancement for Caesars Rewards members who pay for their rooms, and will help people attain higher status levels without (as much, if any) gambling spend. Specifically, you can now earn Platinum status with $1,000 in room rate and resort fees, or Diamond status with $3,000 in room rate and resort fees, in a given calendar year, not including any other spend that earns tier credits.
You still earn 1 TC per dollar on eligible room charges as before (including dining and entertainment), and you still earn 1 reward credit (RC) per dollar on all of that spend.
And if you have the Caesars Rewards VISA credit card, you will still be earning a total of 5 RC per dollar on your charges at Caesars properties.
Obviously, if you get comps, you won’t really earn 5x TC on the $0 you spend on those, and if your resort fees are waived due to existing Caesars Rewards status, you won’t earn 5x TC on those. But you weren’t earning 1x TC on those $0 amounts before, so it’s not a loss. (Not that keeps people from whining on social media that they’re not getting bonuses on top of free rooms, of course.)
What do you think of this change to Caesars Rewards? Will it make you more likely to stay at Caesars Resorts?